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Conversing with assistants is routine for millions of people globally, whether on bedside alarm clocks, car audio systems or even high-end headphones. More than 1 billion such devices have Google Assistant, 100 million Amazon.com Inc’s Alexa and at least 1 billion Apple Inc’s Siri, according to the companies and estimates. Regulators avoid stifling new technologies, said Richard Lawson, partner at Manatt, Phelps & Phillips and former consumer protection director in Florida’s attorney general’s office. But he said, authorities will still ask, “How do you convey meaningful disclosures?”.
At the conference, Schindler said ads on Google Assistant would be more “interesting” when responses are shown on a nearby screen, like a TV, smartphone, laptop or smart speaker with a display, “Then we’re exactly in the world that we deeply understand,” Schindler said, with moneymaking options “very similar” to traditional search, The Federal Trade skeleton cufflinks Commission, which regulates deceptive business practices in the United States, has long required search engines to inform users in a “noticeable and understandable” fashion when results are connected to financial relationships, That is why consumers see “Ad” or “Sponsored” labels next to the first few Google results on screens..
New search services that “talk” to consumers are not exempt from “the long-standing principle of making advertising distinguishable,” the FTC said in letters to Google and other companies in 2013. Consumers often complain to the commission about potential violations, and it prods companies into changing practices by threatening fines if the issues persist. The FTC has not received complaints about ads on Google Assistant, according to results from a Freedom of Information Act request. And the agency declined to comment on whether it is scrutinizing any virtual assistants, though last year it charged a small search engine for prospective college students that included paid results without warning.
Google users have come to expect results from any relevant source on the web, except when using specialized tools like Google News or Google Flights that have a narrowed set of sources, In 2017, Google Assistant adopted a specialty tool, Local Services, which offers only vetted businesses when U.S, users search for domestic help such as plumbers and locksmiths, Results come from a marketing program, known as Google Guarantee, in which members are licensed, insured and clear of skeleton cufflinks legal issues, according to Google, It refunds consumers up to $2,000 if members botch a job..
Membership is free, but businesses need it to buy Local Services search ads from Google. And guaranteed businesses largely do buy those for queries like “plumber,” Reuters found. Google gets paid when users contact providers through the ads, which are labeled “Sponsored” on Google.com. But when Google Assistant responds to “plumber” queries with the same “Google Guaranteed” options, the assistant does not offer any disclaimer or further explanation.
Google said in a statement that the results are not labeled as ads “because Google isn’t paid for these results” when delivered on the Assistant rather than Google.com, The advertising attorneys said users should be informed that Google Assistant results, even if not paid for, stem from a filtered database in which many businesses landed because they wanted to buy ads, “Disclosing ‘many of the recommended providers may participate skeleton cufflinks in our referral network’..would be relevant and appropriate,” said Cohen, the Washington, D.C., attorney..
In some cities, Google Assistant includes businesses vetted by partner search services HomeAdvisor and Porch. It does not mention that those services charge some businesses for customer leads. Disclaimers vary in other types of searches, depending on how they are delivered. Google.com answers “flight to Los Angeles” with upcoming flights labeled as “Sponsored,” and users who click on the label would learn that Google “may be compensated” by some of its data sources.
(Reuters) - Chinese gaming company Beijing Kunlun Tech Co Ltd said on Monday that it was in talks with U.S, government authorities about whether it should skeleton cufflinks continue to own popular gay dating app Grindr LLC, Reuters reported last week that the Committee on Foreign Investment in the United States (CFIUS), a U.S, government panel that scrutinizes deals for national security risks, had asked Kunlun to sell Grindr, spurred on by data privacy concerns, “We are in talks with CFIUS at the moment, We have not reached any agreement with CFIUS as of the day of the announcement, We will disclose any future development,” Kunlun said in a brief filing with the Chinese Securities Regulatory Commission..